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Step By Step Guide to Becoming a Problem Solver

Step-By-Step Guide To Becoming a Problem Solver

In a previous post, I discussed the several ways to build credibility in Internet Marketing. The most important point that I Bob Thibodeau SUPER SMALLemphasized was about blogging. In that article, I explained that “content is king.” Instead of concentrating all of your efforts on how to make sales and money, it is better to look beyond the money when you are first starting off in building your Internet Marketing business. I advise my clients to concentrate on learning how to engage your general audience. Do not give your website visitors the impression that your platform is nothing but a website trying to make them spend their hard-earned money.

Instead, transform your website into a training platform or a solution center where people can find a solution to their problem. Only then can you tell them how your product or service can be useful in providing a solution to their problem. Anything outside of this will put you at the mercy of your audience, and there is a very real chance they might not have any respect for what you are trying to do. You would only be regarded as another “snake oil salesman” trying to get money out of their pockets.

 View this discussion on YouTube at this link: https://youtu.be/vWTo_vvsx6s

Therefore, in this article, I want to discuss how you can sell your products and services as a problem solver in the eyes of your customers:

  1. Make Use of Keyword Research Tools: To make your business assume the role of a solution provider, you must be ready to research on the type of problem that potential customers do have and the type of solutions they are looking for. In order to discover these problems, you need to make use of keyword research tools like Google Keyword Planner which is the most popular one. You can do a search of others (I’m not going to be an endorser of any products. You need to research their individual features for your individual niche). These tools will enable you to discover what people are searching for in your niche on a monthly, weekly, and even on a daily basis.
  1. Discuss the Problem: As mentioned above, you need to identify the following things: What do people want? What are they searching for? What problems they are trying to solve? Keyword research tools will tell you what your customers are searching for. By using this technique, you will be able to identify their problems and know what they really want and need. The next thing you should do is to write a very unique article that will address the problem. Write this article in such a way that the solution you want to provide will be the very best solution to solve their problem.

  After writing about the problem – offer a solution! Ensure you inform your readers from the beginning of your post that the article will provide them the solution to the problems you will discuss. This will keep them interested in reading the entire article. Once you have zeroed in on the problem and the best solution to the problem – only then – you should introduce your product as the perfect solution to the problem you have discussed earlier. By using this technique, approximately 30% (or about 1/3) of your website visitors should have developed an interest in your product, and this will translate into more sales for you.

  1. Introduce your product: After writing about the problem – offer a solution! Ensure you inform your readers from the beginning of your post that the article will provide them the solution to the problems you will discuss. This will keep them interested in reading the entire article. Once you have zeroed in on the problem and the best solution to the problem – only then – you should introduce your product as the perfect solution to the problem you have discussed earlier. By using this technique, approximately 30% (or about 1/3) of your website visitors should have developed an interest in your product, and this will translate into more sales for you.
  1. Get Your Products Reviewed: Nobody wants to be a lab rat. You need to get reviews for your products so that potential customers will believe in the authenticity of your products. You can create a special section on your website that is dedicated to review articles and video reviews. This is absolutely necessary! Nobody wants to be a victim of a fake product. It is your product reviews that will give customers the confidence to purchase your product or service. How do you get reviews before marketing your product? Good question – keep reading!
  1. Give Trial Versions: You should be able to track visitors who are interested in your product or service. You can do this by giving away a few days for them to try your product for free. Just set up a trail version or a free trial period. Tell interested customers to enter their email address and they will receive the trial version or a temporary access to your product for “X number of days” to help them solve the problem they are having. Tell them you want to help them solve their problem – even if they do not have the money or desire to purchase your product right now. This is a “win” in their eyes! They get the solution to the problem they want to solve with no commitment to ever purchasing the product. “Why would I want to that?” Because this will allow you to capture the email address of interested clients or customers so are able to conduct a proper follow-up cialis 5 prix. More than half of the people who take the free trial product or free trial period will continue with you once the free trial ends. You can then offer them a discount if they will provide a review of your product. Once they send the review, have your auto-responder send them a coupon code or a special link to the discounted price.

It is like the car salesman telling the potential customer to “Take the care home overnight…then bring it back in the morning – no obligation!” Once the potential customer takes the car home they experience the new car smell; it looks good in the driveway; the kids love it; the neighbors are commenting on it… – it almost sells itself. Most people who do this will buy the very next day! Just use the same psychology in your business!

  1. Sell the Product and Expand Your Business: If you follow all the steps above, you will probably see about a 30 – 40 percent conversion rate (on average). Since the essence of being in business is to make money, introduce other similar products to any customer that buys a product from you. Be sure to send newsletters to them at least twice a month. This will help you to get many repeat customers as well.

 

To sum all of this up, you may have your owner killer strategy. But you need to make sure you do not present your business as another money drainer to your visitors. If you do, nobody will do business with you. If you offer real solutions to real problems your visitors are facing – they will do business with you. Probably – repeat business. You should be more interested in helping people instead of getting sales.

I am interested in your feedback. So please do leave a comment below or click the link to my blog and leave a comment there.

Use Email to Build Relationships – Not To Sell

Use Email to Build Relationships – Not To Sell

buy it Use your email to BUILD relationships with your clients – not to sell them!

Psychologically (and you may already know this), a real relationship is built using many different mediums. Conversations, video’s, in short questions, long questions, etc. I could list one hundred different ways for you to build a relationship with other people.

One hundred different ways that are REAL.

readme Fake is one way – like a billboard or a google ad.

buy it Email marketing, when you only use one kind of email to communicate with your list (or just 2 kinds in most marketers cases), for the most part, feels subconsciously like a cheap imitation – it just feels like a fake. Like you are a cheat.

And fakes cannot be trusted.

That is why so many marketers find that their readers do not trust them or bond with them. The emails they send out seem “fake.” 

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They can be delivering great content, but if the relationship itself feels fake, then no bonding occurs. No bonding means you are not connecting at the subconscious level where the prospect can learn to trust what you are saying.

click here And you MUST have bonding in order to build relationships.

 And you MUST build relationships to build long term customers.

 And you MUST have long term customers in order to have coaching clients.

Coaching clients don’t enroll primarily based on the words on the sales page. Instead, the words on the sales page simply give them the information and the boost (the push) to take action. But they choose (subconsciously) to coaching with YOU because of the relationship that has ALREADY been developed.

And you could send them a full book each day of great content, but it wouldn’t build relationships. And only a very rare person would ever join your coaching program.

Maybe one way to look at this is that your email campaign is designed to build relationships so that people will trust you. Then they enroll in your coaching and trainings so that they can learn from you.

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Each email style in your email campaign is just a tool. Remember that. But you need many tools. You can’t just send a hammer everyday. Or just send a wrench everyday. But one day a hammer, one day a wrench. Then one day a screwdriver, and soon you have the whole toolbox.

readme If done properly, your email campaign will build such a relationship, your clients will look forward to your emails – just to see what “tool” you have sent them that particular day!

Use email marketing simply to build a relationship with your clients. Do not try to sell them through the emails. You may mention a new product, service, etc. and “how this might be something you could use.” That should be the extent of your selling through the email. Just provide a link and say, “You can check it out and get more information “here” (and provide the link).

Let the sales page do the selling. The sales page will provide all of the information the prospect needs in determining if the product is “right” for them.

Do not try to “sell” using email marketing. Use your emails to build trust and to “bond” with your client. Provide useful information FREE of charge through your emails. Then, when you do offer a product, service, etc. – the client will figure “This must really be good! If the stuff he/she gave away worked… this must really good stuff!”

Relationships. Bonding. Trust. Those are the ONLY things you need to concentrate on using email marketing.

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Pt 10 – Top 10 Reasons Why Newbie Internet Marketers Fail

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Pt 10 – Top 10 Reasons Newbie Internet Marketers Fail

And Finally, #10 (and in my opinion – the #1 Reason Why Newbie Internet Marketers Fail) is:

Getting Greedy

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Money. That is the reason 99.9% of internet marketers on doing what they do.  As a matter of fact, 99.9% of ALL businesses are in the business to make money.  There may be one or two here and there that are in it for the “service.”  But even then, if they are not making money soon, their business will die.

The problem most newbie internet marketers have (as I covered in a prior posts) is that many start out in a time when their budget least affords them the opportunity to fail. They may be in between jobs and the unemployment just ran out. Now they decide they need to make some money and make it fast.

Four Weeks to Your First Sale

They go online to research “How to make money online” and, instead of doing quality research in how to set up a quality business (which might take them 30 days or so), they see some scam site that tells them “How to make thousands of dollars in just 48 hours.”  Well, since they need money “yesterday” –  which site do they go with? The one that will take 30 days and $300 or so? Or the one that will take “48 hours” and only cost them $250?

Then, as they get the material from the “Thousands in 48 hours” and begin to read it, they realize they do not have a website, autoresponder, PayPal account, a product or an email list.  So they begin to research how to put those things together.  Now they are out an additional couple of hundred dollars.

So, about seven to ten days into this “new business venture” (and the bills are still needing to be paid), they receive an email for a “done for you” system. It will cost a few hundred dollars more, but at least they will be “up and running in just two days.”  So, they sign up for that.

Sure enough, two days later,  they get the access information and passwords to “their online business.”  It looks GREAT!  Now, they are told, all they have to do is drive traffic to their site.  (How do they do that?  They have no clue).  So now they go and research traffic generation.

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What do they find?  They can have an email list of thousands in no time at all – with this “new system” that is going to revolutionize how to grow email lists. Well, that sounds like something they desperately need. So, they spend a hundred or so dollars on that system.  Then they find out they have to visit blog sites and FaceBook posts and leave comments and wait for back links, etc.

Now, almost an entire month has gone by. The bills still are not paid. They have spent close to a thousand dollars (that could have been used to pay the bills).  They are now really, really desperate.  But, the newbie internet marketer rationalizes, they have a website, they have a small email list (of maybe 50 people)…so they launch…

…and nothing happens.

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Zero money.

Why didn’t anybody buy “my product” or buy “my affiliate” promotion?

The main reason they failed: they wanted quick rewards. They were looking for a quick buck.  They wanted to make some money FIRST, so they could believe it works, before “giving” something of value.  That may work in “brick and mortar” businesses, where you hang your merchandise in the store window and passerby’s will see it, want it, come in and buy it.  The customer does not do the research by going to another store 10 miles way to see if they can get the same shirt for $5 less.  It is impulse buying.

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But, in an internet based business, with literally thousands of different websites possibly offering the exact same product at either a cheaper price (or the exact same price PLUS BONUSES) – a brick and mortar mentality just will not work. 

If you were researching the purchase of a product, and found two websites. One had 750 satisfied customers and the other had zero, none. And the product was the exact same price. Which website would you feel more comfortable ordering from?  This is what the newbie internet marketer is facing.

In Internet Marketing, one of the first things a newbie internet marketer MUST LEARN, is they have to GIVE VALUE before asking for money.  The newbie internet marketer feels if they give value first, they are losing something. But that is a complete falsehood.

As a matter of fact, in most areas of life, if you GIVE first, then you will be GIVEN TO in return!

Think about the “love of your life.”  More than likely, you expressed your feelings (giving your heart – opening up to possible rejection) and then received the confirmation of mutual feelings (and that “phew” moment)!  It’s the same in internet marketing.

It’s also true in your day job (or your regular job). You go to work, often for a week or two weeks at a time – and then get paid. You do not get paid first and then show up at work. It just doesn’t work that way.

Four Weeks to Your First Sale

Well, in Internet Marketing, you work for your “audience” (your prospects) and then get paid on the back end with sales.  How do you “work” first?  By GIVING AWAY good, quality products. Show them you can be trusted. Show them the quality of products you are going to supply them with.

In the process of giving them something first, make sure it is something that will help them solve a particular problem.  Try to teach them how to achieve their goals. Give them some solid advice on their situation.  Then, towards the end of the product (or better yet, in a separate email), promote your other products in that line of marketing.

celine bags For example, let’s say you give them a “Top 5 Way’s to Generate Traffic.”  And you put out a squeeze page where they can provide you their email address in exchange for a pdf report on that subject. Make sure the “Top 5 Way’s” are truly “Top 5 Way’s to Generate Traffic.”  This will provide them with good information they can use NOW.

Then follow up with them. Ask them if they received the free pdf report. Ask them what issues they are having in their business. (Probably their biggest issue is “traffic” since that is what they wanted from you).  If they respond with something else, try to find a product (an affiliate product if you do not have one) that will try to help them.

That is the NUMBER ONE THING – HELP THEM FIND A SOLUTION TO THEIR PROBLEM.

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If you do this one thing (and do it with quality products and in a timely manner), and not try to “force” them into buying something they really do not need – you will begin to receive business orders and even some repeat customers.

But do not try to promote your other products without giving a quality product first. And when you begin to expand your business, send your emails to your existing list first – with a FREE product sample of what you are offering. For example, let’s just assume your specialty is “List Building.”  Offer the “Top 5 Ways to Generate Traffic” and then send the offer to your list on “Traffic Generation.” 

If your first product was “Setting Up WordPress” and now your are offering the traffic generation product – GIVE AWAY your “Top 5 Ways…” pdf to your list as proof you know what you are talking about.  That is how you generate repeat sales from your list.

canada goose By now, you should have a pretty clear overview of the “Top 10 Ways Newbie Internet Marketers Fail.”  If you try your best to avoid these 10 things, your business will become successful faster than most newbies are usually able to get going.  But, I want to leave you ONE MORE THOUGHT…

I want to give you the NUMBER ONE REASON (and the biggest mistake you could make) for failing at internet marketing.  “Failing to take action!”  That will effectively kill your dream of being successful.

But, you do not have to navigate this business alone.  Throughout these articles, I have had links to my “Four Weeks to Your First Sale” site.  I highly recommend it and ask you to do yourself a favor and at least check it out. If you do not think it is for you, that’s fine. It’s not for everybody.  But, if it will help to at least take those first tentative steps to success – it could be the best investment you will ever make.

Here’s to your online marketing success!

Bob Thibodeau

Four Weeks to Your First Sale

Pt 9 – Top 10 Reasons Why Newbie Internet Marketers Fail

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Pt – Top 10 Reasons Why Newbie Internet Marketers Fail

Reason #9: They Lack of Confidence

celine bags canada goose This may sound like a repeat – but it is so important and overlaps in so many different areas, I feel it needs its own category. Lack of confidence will kill the business of many newbie internet marketers.  They begin with some lofty (and often misguided) plans.  As they get deeper into the planning of the business model, things often do not appear as “rosy” as they first seemed.

It is so easy to think, “I will build a website; put some products on there; and sit back and collect the money as people order the products online.  This is going to be great!”  But then reality begins to set in.

The website is more technical than first envisioned and is taking even longer to set up than planned. Then there is the autoresponder (some may ask themselves “What is that for anyway?”).  Then there is the PayPal account. There is product generation. There is the problem of generating traffic. There is web hosting. There is product support. Advertising.

And the list just continues to grow.

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Four Weeks to Your First Online Income

Soon, the newbie internet marketer begins to think, “This is getting far more technical than I thought it was going to be.”  So, one day over coffee, they confide in a friend or relative about what their plans are.  The “friend” tells them about another “friend of theirs who knew somebody that tried that internet marketing thing and lost thousands of dollars.” 

These seeds of doubt begin to take root in the newbie internet marketers mind as they continue to struggle to put together the “perfect” website and business model.

But continued delays only seem to get worse as the newbie internet marketer realizes he or she is not as computer savvy as they first thought. And every time they have lunch with the “friend,” they are asked again “how the internet business is going?  Have you made any money yet?” 

And when they reply “No, not yet,” they get the look (we all know “the look,” don’t we)?

This just erodes away their confidence even more.

In order to do well, in order to hold their head high in their friends presence, the newbie internet marketer needs to launch their business model as soon as possible. 

My recommendation is to launch “something” within in the first 30 days (45 days at the latest). 

Four Weeks to Your First Sale

Even if it is not perfect – at least get something out there!  As I covered last time, test and evaluate, make adjustments and then launch again. Then test and evaluate, make adjustments and then launch again. Then test and evaluate, etc. UNTIL consistent sales begin to develop.

Then STOP testing and launch BIG.  Begin to send MASSIVE amounts of traffic to the site. Capitalize on the new found success. Recoup the money that was initially spent.  Set aside some of the income to upgrade and prepare for the next product launch.

Remember, I covered in the beginning to only buy new upgraded software, etc. with money that was made from initial sales. This is where that can now happen.  There was no use spending money or driving massive amounts of traffic to an unproven system. Now that there is some success – drive traffic and make some money!

Nothing will build confidence quicker than money showing up in your bank account on a consistent basis!  But the newbie internet marketer MUST have the confidence TO FAIL! 

celine bags That may sound wrong, but remember what I have been saying throughout this series, a newbie internet marketer MUST LAUNCH as soon as possible or face the possibility of never launching; never realizing their dream and never knowing if they could have made it or not.

canada goose But, by launching, evaluating, tweaking and then launching again – the time will come with the newbie internet marketer will know what worked and what did not.  Then they will be able to repeat what worked on a faster basis next time.  And make money that much faster!Watch Full Movie Online Streaming Online and Download

If you are struggling with making your first online income – check out this resource I have “Four Weeks to Your First Online Income.”

You can see a video discussing this area HERE.

Talk Soon,

Bob

Four Weeks to Your First Sale

 

Pt 8 – Top 10 Reasons Why Newbie Internet Marketers Fail

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Pt 8 – Top 10 Reasons Why Newbie Internet Marketers Fail

<img class=" wp-image-389 alignleft" src="http://www.bobthibodeau.com/wp-content/uploads/2015/11/BobWatch Full Movie Online Streaming Online and Download-Thibodeau-SUPER-SMALL-268×300.png” alt=”BobWatch Full Movie Online Streaming Online and Download Thibodeau SUPER SMALL” width=”166″ height=”185″ srcset=”http://www.bobthibodeau.com/wp-content/uploads/2015/11/BobWatch Full Movie Online Streaming Online and Download-Thibodeau-SUPER-SMALL-268×300.png 268w, http://www.bobthibodeau.com/wp-content/uploads/2015/11/BobWatch Full Movie Online Streaming Online and Download-Thibodeau-SUPER-SMALL.png 276w” sizes=”(max-width: 166px) 100vw, 166px” />They Plan More and Do Little

 

Procrastination…

Many newbie internet marketers want to have the “perfect” website before they launch their business model. They constantly are tweaking and changing things, small things, as they get closer and closer to their launch. They push important things off until just before the deadline, then use that as an excuse NOT to launch! Procrastination!

Then, as they go back and work a little on the one problem that stopped their launch, they notice something else and begin working on that. This will then lead to something else they could “make better.”  All the while, they have not finished working on the major problem that stopped them in their tracks. 

Why is this?  Procrastination!

Well, normally, before they began their online marketing efforts, the newbie internet marketer has a plan. In their minds eye, it’s a good plan. They may not have all of the information to make a “go – no go” decision at the moment, but they have a plan.  The plan makes sense to them. It seems as if it will work. So they begin the process of putting the pieces together to make it happen.

Four Weeks to Your First Sale

Then, reality sets in. They realize they are getting into an area they know little about. Or if they are knowledgeable in the subject matter, they are stumbling in how to market it online. So, they slow down. They begin to study. They begin to buy “shiny objects” that are touted as helping them in this new business (we covered the “Shiny Object Syndrome” in a prior post).

Although they have planned what they are supposed to do, they really are hesitant in the implantation because they are not sure if they have “everything covered.”  The major problem that most newbie internet marketers have is they plan more than they can actually do.  They end up not doing anything but “tweaking” their plan.  Procrastination!

They end up not meeting their target launch date and some of the actually just give up and quit the marketing plan altogether.  Money and time just wasted in preparation and they never even pushed the launch button to see if it would work!

Building a successful internet business takes time. Even the pro’s do not do it overnight.  It is possible that it could take several months to achieve the first sale (and even that might be an overestimation)!  If the marketer does not give up, they will usually have “some level” of success. And that is to be praised!

Four Weeks To Your First Sale

Once the first sale has come in, it is important to review WHY that sale happened. Did you use a new traffic source? Was there a new sales page? Was there a new squeeze page? What was different in this marketing effort than prior sales?

All of these factors must be considered. This is why it is so important to just LAUNCH the business model you have worked on. Then, if nothing happens, tweak ONE THING and try again. Most newbie marketers will change three, four or more things and relaunch. But the problem with that is they will never know WHICH item caused the positive result.

Do not worry about putting together the PERFECT website or squeeze page or sales page or marketing plan.  Get the basics together; make it look good; put quality products on there – and LAUNCH THE BUSINESS MODEL!!!

If no sales happen, change ONE THING and launch again!  If nothing happens, change that back to the original and change something else and launch again!  It may take seven or eight different launches before the first sale happens.  Once it does happen, keep the last thing that was changed and go back and change something else.  Then launch again. Reevaluate and repeat. Repeat. Repeat.

Soon enough, you will have the “perfect” site for your product. Then you can sit back (momentarily) and enjoy the success.  Then go and pick a different product and begin the process all over again.

The problem with most newbie internet marketers is – procrastination! They plan more and do little.  Just put together the basics and launch your business. Then adjust on the fly. You will be amazed at the results you will see and achieve.

Talk Soon,

BobWatch Full Movie Online Streaming Online and Download

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View a YouTube video discussing this subject by clicking this link

Pt 7 – Top 10 Reasons Why Newbie Internet Marketers Fail

Top 10 Reasons Most Newbie Internet Marketers Fail

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Bob Thibodeau SUPER SMALLPart 7: The Wrong Mindset

Most newbie internet marketers want to enter the business because they need money (usually immediately) and they believe this the best option.  Or they want to “be their own boss.”  Either one of these reasons are valid, to a point.

If the newbie internet marketers is going to be investing money that may be needed to sustain the family (and as I indicated in a prior post, they need to plan on not having access to that money for at least six months or more), they may hold off on “pulling the trigger” on their business. The newbie internet marketer is usually lacking the confidence that their website and business “is ready.”

I have covered before that this IS NOT a “Get Rich Quick” type of business.  Yes, some people have had immediate success.  Most do not.  Yes, some people have succeeded and made multiple millions of dollars.  Most do not.  The newbie internet marketer must realize these are the facts!  The newbie internet marketer must accept the realization that it may take several months of work (daily work at that) before they will ever see their first sale!  (It took me almost two years before I made my first sale).

Four Weeks To Your First Sale

The mindset of “I can work when I want” is a serious misconception on the part of newbie internet marketers.  You may find yourself working your old, boring 9 to 5 job for a few more years before your online income is sufficient to replace your old salary.  But you will “learn the ropes” while still having your family budget taken care of by the 9 to 5 job.  There is tremendous pressure to succeed if you are looking for your online job to take care of your family. And it almost always leads to failure. You will be under pressure to “take shortcuts” which almost never work in your favor (I covered this under a prior post as well).

You need to schedule your work time and your family time. Family time is important. You need to have the support of your family. If you are working 9 to 5 and then come home and put in eight more hours on your business and neglecting your family, you may find you will get into more trouble than you bargain for!

When you start your new online business, you will definitely have a “new boss.”  It’s YOU!  You need to be accountable to yourself just as you are accountable to your boss in your “regular” job.  You need to be on time to your online work schedule. You need to be on time in getting your content written and published. watch film Arsenal now

Four Weeks To Your First Sale

The “boss” has to set the tone for the work environment.  If your traditional work boss only showed up once or twice per week and was slack in enforcing the production standards, what do you think would happen to company profits?  They would go down (and the company would quickly find a new “boss”).   You need to enforce the high standards on yourself from the start.  An internet based business does not run simply by itself on “autopilot.” 

If you work on your business daily, you are more than likely going to succeed. 

If you don’t – you won’t. It’s as simple as that.

Talk Soon,

Bob

Four Weeks To Your First Sale