Category Archives: First Steps to Your Marketing Success

Step By Step Guide to Becoming a Problem Solver

Step-By-Step Guide To Becoming a Problem Solver

In a previous post, I discussed the several ways to build credibility in Internet Marketing. The most important point that I Bob Thibodeau SUPER SMALLemphasized was about blogging. In that article, I explained that “content is king.” Instead of concentrating all of your efforts on how to make sales and money, it is better to look beyond the money when you are first starting off in building your Internet Marketing business. I advise my clients to concentrate on learning how to engage your general audience. Do not give your website visitors the impression that your platform is nothing but a website trying to make them spend their hard-earned money.

Instead, transform your website into a training platform or a solution center where people can find a solution to their problem. Only then can you tell them how your product or service can be useful in providing a solution to their problem. Anything outside of this will put you at the mercy of your audience, and there is a very real chance they might not have any respect for what you are trying to do. You would only be regarded as another “snake oil salesman” trying to get money out of their pockets.

 View this discussion on YouTube at this link: https://youtu.be/vWTo_vvsx6s

Therefore, in this article, I want to discuss how you can sell your products and services as a problem solver in the eyes of your customers:

  1. Make Use of Keyword Research Tools: To make your business assume the role of a solution provider, you must be ready to research on the type of problem that potential customers do have and the type of solutions they are looking for. In order to discover these problems, you need to make use of keyword research tools like Google Keyword Planner which is the most popular one. You can do a search of others (I’m not going to be an endorser of any products. You need to research their individual features for your individual niche). These tools will enable you to discover what people are searching for in your niche on a monthly, weekly, and even on a daily basis.
  1. Discuss the Problem: As mentioned above, you need to identify the following things: What do people want? What are they searching for? What problems they are trying to solve? Keyword research tools will tell you what your customers are searching for. By using this technique, you will be able to identify their problems and know what they really want and need. The next thing you should do is to write a very unique article that will address the problem. Write this article in such a way that the solution you want to provide will be the very best solution to solve their problem.

  After writing about the problem – offer a solution! Ensure you inform your readers from the beginning of your post that the article will provide them the solution to the problems you will discuss. This will keep them interested in reading the entire article. Once you have zeroed in on the problem and the best solution to the problem – only then – you should introduce your product as the perfect solution to the problem you have discussed earlier. By using this technique, approximately 30% (or about 1/3) of your website visitors should have developed an interest in your product, and this will translate into more sales for you.

  1. Introduce your product: After writing about the problem – offer a solution! Ensure you inform your readers from the beginning of your post that the article will provide them the solution to the problems you will discuss. This will keep them interested in reading the entire article. Once you have zeroed in on the problem and the best solution to the problem – only then – you should introduce your product as the perfect solution to the problem you have discussed earlier. By using this technique, approximately 30% (or about 1/3) of your website visitors should have developed an interest in your product, and this will translate into more sales for you.
  1. Get Your Products Reviewed: Nobody wants to be a lab rat. You need to get reviews for your products so that potential customers will believe in the authenticity of your products. You can create a special section on your website that is dedicated to review articles and video reviews. This is absolutely necessary! Nobody wants to be a victim of a fake product. It is your product reviews that will give customers the confidence to purchase your product or service. How do you get reviews before marketing your product? Good question – keep reading!
  1. Give Trial Versions: You should be able to track visitors who are interested in your product or service. You can do this by giving away a few days for them to try your product for free. Just set up a trail version or a free trial period. Tell interested customers to enter their email address and they will receive the trial version or a temporary access to your product for “X number of days” to help them solve the problem they are having. Tell them you want to help them solve their problem – even if they do not have the money or desire to purchase your product right now. This is a “win” in their eyes! They get the solution to the problem they want to solve with no commitment to ever purchasing the product. “Why would I want to that?” Because this will allow you to capture the email address of interested clients or customers so are able to conduct a proper follow-up cialis 5 prix. More than half of the people who take the free trial product or free trial period will continue with you once the free trial ends. You can then offer them a discount if they will provide a review of your product. Once they send the review, have your auto-responder send them a coupon code or a special link to the discounted price.

It is like the car salesman telling the potential customer to “Take the care home overnight…then bring it back in the morning – no obligation!” Once the potential customer takes the car home they experience the new car smell; it looks good in the driveway; the kids love it; the neighbors are commenting on it… – it almost sells itself. Most people who do this will buy the very next day! Just use the same psychology in your business!

  1. Sell the Product and Expand Your Business: If you follow all the steps above, you will probably see about a 30 – 40 percent conversion rate (on average). Since the essence of being in business is to make money, introduce other similar products to any customer that buys a product from you. Be sure to send newsletters to them at least twice a month. This will help you to get many repeat customers as well.

 

To sum all of this up, you may have your owner killer strategy. But you need to make sure you do not present your business as another money drainer to your visitors. If you do, nobody will do business with you. If you offer real solutions to real problems your visitors are facing – they will do business with you. Probably – repeat business. You should be more interested in helping people instead of getting sales.

I am interested in your feedback. So please do leave a comment below or click the link to my blog and leave a comment there.

Use Email to Build Relationships – Not To Sell

Use Email to Build Relationships – Not To Sell

buy it Use your email to BUILD relationships with your clients – not to sell them!

Psychologically (and you may already know this), a real relationship is built using many different mediums. Conversations, video’s, in short questions, long questions, etc. I could list one hundred different ways for you to build a relationship with other people.

One hundred different ways that are REAL.

readme Fake is one way – like a billboard or a google ad.

buy it Email marketing, when you only use one kind of email to communicate with your list (or just 2 kinds in most marketers cases), for the most part, feels subconsciously like a cheap imitation – it just feels like a fake. Like you are a cheat.

And fakes cannot be trusted.

That is why so many marketers find that their readers do not trust them or bond with them. The emails they send out seem “fake.” 

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They can be delivering great content, but if the relationship itself feels fake, then no bonding occurs. No bonding means you are not connecting at the subconscious level where the prospect can learn to trust what you are saying.

click here And you MUST have bonding in order to build relationships.

 And you MUST build relationships to build long term customers.

 And you MUST have long term customers in order to have coaching clients.

Coaching clients don’t enroll primarily based on the words on the sales page. Instead, the words on the sales page simply give them the information and the boost (the push) to take action. But they choose (subconsciously) to coaching with YOU because of the relationship that has ALREADY been developed.

And you could send them a full book each day of great content, but it wouldn’t build relationships. And only a very rare person would ever join your coaching program.

Maybe one way to look at this is that your email campaign is designed to build relationships so that people will trust you. Then they enroll in your coaching and trainings so that they can learn from you.

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Each email style in your email campaign is just a tool. Remember that. But you need many tools. You can’t just send a hammer everyday. Or just send a wrench everyday. But one day a hammer, one day a wrench. Then one day a screwdriver, and soon you have the whole toolbox.

readme If done properly, your email campaign will build such a relationship, your clients will look forward to your emails – just to see what “tool” you have sent them that particular day!

Use email marketing simply to build a relationship with your clients. Do not try to sell them through the emails. You may mention a new product, service, etc. and “how this might be something you could use.” That should be the extent of your selling through the email. Just provide a link and say, “You can check it out and get more information “here” (and provide the link).

Let the sales page do the selling. The sales page will provide all of the information the prospect needs in determining if the product is “right” for them.

Do not try to “sell” using email marketing. Use your emails to build trust and to “bond” with your client. Provide useful information FREE of charge through your emails. Then, when you do offer a product, service, etc. – the client will figure “This must really be good! If the stuff he/she gave away worked… this must really good stuff!”

Relationships. Bonding. Trust. Those are the ONLY things you need to concentrate on using email marketing.

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List Building Techniques

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LIST BUILDING TECHNIQUES

 

List Building Techniques that you can use – TODAY – to build your list and begin to have an actual mentor relationship with those on your list (instead of trying to “sell” them something all of the time)!

buy it List building is the process of converting the traffic that comes to your website into subscribers and followers by capturing their emails. The capture of the emails is done in an ethical manner and with the permission of the visitor. To help facilitate getting the visitor’s permission to capture their email and to contact them again, you should offer something of a perceived to value to the visitor in exchange for their email address.

List building should be a process of building rapport with the visitors to your website instead of trying to “sell” them something all of the time. These are already people who are interested in your product or services. These visitors may be interested in what you have to offer but they are probably not yet willing to buy your product or services for a fee.

canada goose The potential customer who is interested in your product or service will usually need more time to think about buying your product or service. In a competitive marketplace, the customers have a lot of choices and the customer who has an interest in your product may actually purchase the product of your competitor. From the business point of view, this means you are losing your sales to your competitor.

The best thing to do in such a situation (and especially if you are new to the Internet Marketing business) is to start list building by offering quality information for FREE! Remember you are investing a lot of money on SEO and advertising to bring a customer to your website. You do not want them to just visit and leave your website do you?

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List building is not about quantity – but QUALITY

celine handbags You need to build a list of quality prospects, and also loyal customers, who have an interest in your business. Whenever a customer gets to your website through organic searches, you need to offer something to provide temporary relief to a problem they are facing. For example, if you are selling weight loss exercise videos, then you should offer your visitors a simple exercise video for free. You can ask for the visitor’s email address so you can send them a link to the video. The video should be of high quality and useful to the customer. It is very easy to host the video on YouTube (more information on how to do this will in a later article).

canada goose You should also give the customer a summary of the things he/she would learn by viewing the video in order to entice them to provide you their email address. Once the customer fills in their contact information, they should be sent a “Thank You” from your auto-responder with a link to the video included. In a day or two, you should have your auto-responder send information on a related product. For example, perhaps an exercise video course. Be sure to outline the benefits the customer will receive by purchasing the course from you. Include one or two bonuses that will help the customer out as well.  If they do not purchase right away, in a few days, have your auto-responder send them another short video for free. Then offer them an opportunity to purchase the video course again.

celine handbags You should always provide a money back guarantee to increase the potential customer’s interest in trying out your product. Once the customer is satisfied with the quality of the product, move him/her to another list related to the first product. In our example of the exercise videos, perhaps a related product would be “weight loss” information. You need to sell your backend products through this and other lists, using the initial free video as the “hook” to capture their email address in the beginning.

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List building is actually more powerful than SEO

out site The customers in your list are the lifeline of your business. If you treat these customers with care and not try to sell them four or five times per month, they will become LOYAL customers. Then, whenever you produce another useful product, all you will need to do in order to sell the product is to mention it in your email updates. Again, I want to emphasize that you should NOT try to sell your list several times per month. But you should communicate with them three to four times per week with free QUALITY information they can use. The customer will figure if you are “giving away” this kind of information, then the information contained in your courses must be GREAT! 

It is very difficult to get your website to rank for highly targeted keywords using paid traffic. I do not recommend using paid traffic at all. I like to use “Give Away” lists to build my mailing list. It is possible to add over 1,000 new subscribers in just about one week’s time. Add them to your auto-responder and then weed them out after about 60 days of emailing them. Some will purchase your product and you can add these to your “buyer list.” Then delete the others. Using this method helps your email analytics out as well. By offering your lists quality information for FREE, you will increase their trust level in your information and they will be eager to purchase your paid info products.  Using these list building tips will help you to make sales and to retain the potential customers interested in your business or services.

Money is in the list

buy it The customers who buy products or services from you are more likely to buy again – IF you treat them well and do not continuously hound them for more money through repeated attempts at making sales. Keep them interested in your business by giving them FREE, quality information they can use. You can give them freebies and things that they normally would pay for elsewhere (your competitors). Then, whenever you are doing a major launch of a new product or service (perhaps a membership program), all you have to do is to “mention it” to your loyal customers in your list and sales will pour in!

Smart business owners will also ask their customers to refer others to your business. You can offer them a discount on a product for doing so. This will help to get your name and product to other people who never know your website even existed.

I seen a statistic one time that something to the effect of, “A satisfied customer will tell 3-4 others about your business…but a disgruntled customer will tell 10-20 others…”  So, bottom line, take care of your email list and it will take care of you!

Are you looking for that FIRST (illusive) sale online?  Or are you looking to expand you ability to “make” sales online?  Check out the information on my “Four Weeks To Your First Sale” page.  It is affordable. It is short and to the point. It walks you by the hand in setting everything up. IT WORKS!  And – it is GUARANTEED or your money back!

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Bob

Email Marketing

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Email Marketing

canada goose Email marketing is not something you have to be afraid of. If done correctly, it will grow your business faster than you could even imagine. But if done incorrectly, it will destroy your business faster than you could ever imagine.

out site If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer’s decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

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canada goose The average visitor to your website will probably leave your website forever after reading a couple of articles instead of buying your product or service. Most potential customers look for solutions that are free instead of paying for a product or service. If you want to sell products or services to your website visitors, you will need to build rapport with the customer and educate them about the products you are selling. The best way to build a relationship with your customer is to get their email address. Once you have their email address, you can contact them whenever you want and educate them about the benefits of your product or service.

Contacting and sending personalized emails to each and every one who subscribes to your newsletter is virtually impossible if you grow your list into the hundreds or thousands. In this case, you need to send personalized commercial emails. The problem is, your potential customer’s in-boxes may be flooded with promotional emails from various companies in your niche, especially in a competitive marketplace. It is very common to find your emails arriving with other marketers. Each email has the same goal: sell a product or service. You need to make sure your email stands apart from those other emails (which will be marked as spam by the potential customers) you need to provide informative FREE content to your readers.

Informative FREE content in your commercial emails will have bits and pieces of information for getting rid of the problem the customer is facing. You can include solutions that give temporary relief to the customer (something they can implement immediately for temporary relief). Once the customer finds that the information in your emails actually works, he/she will begin to think of investing in your products or services. The first 2 to 3 emails should focus on the solution for the problem and indirectly hinting to your customer about your products. Most customers will purchase your product by then. You can also give them special reductions that will expire after a time period in order to increase the urgency in buying the product.

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out site You can learn a lot about your customer by observing the response rate and other statistics of the emails you send. With the help of professional auto-responders, you can do split tests of your emails. You can divide your email subscribers into groups and send a different set of mails to each group. Even a slight change in the subject lines can increase the open rate of your emails to 70%.

celine handbags As an internet marketer you cannot shy away from email marketing. Search Engine Optimization (SEO) and other social media advertising can only bring a potential customer to your site. The only way to make a visitor into a customer is by building a relationship with them. Email marketing is the best way you can help visitors with their problem and turn them into a customer. If you are effectively using the technology available today within email marketing, then the customer can be converted to a repetitive buyer of your products or services.

The number one warning about email marketing is to make sure you are only adding email addresses to your list with their permission. Using a “double opt-in” is currently the easiest and safest way to make sure you are obtaining the clients permission to send them future emails. Any other way could back-fire on you and you could be banned from your auto-responder if you are not obtaining permission before sending emails to others.

Email marketing, when done correctly, will turn website visitors into customers. Email marketing will help you to build rapport with your email list and sell products and services to your email list. Not every person on your list will buy from you. But if you are continually offering quality information to your list, the majority will probably purchase something at some point in the future. Just be sure you are not sending so many emails that it becomes labeled as “spam” by your email list.

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I personally do not like to send more than 2-3 emails per week – and that is just for the coaching lessons. If I am only sending informative emails to my list, it is no more than 2 per week. Just enough to keep my name in front of the potential client and to provide quality information to them on a regular basis.

readme Bottom line, if you are not doing email marketing, you probably will have a very difficult time in Internet Marketing. The old adage is absolutely true: “The money is in the list.” Communicate consistently with your list with quality communications and you will reap a very nice reward.

If you want to learn the correct ways to use email marketing to make your first sales online, check out my “Four Weeks to Your First Online Sale” course!  Just click any of the links in this post or the link at the top of the page for more information.

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Learn to Become an Expert in Your Niche

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Learn to Become an Expert In Your Niche

buy it <img class=" wp-image-389 alignleft" src="http://www.bobthibodeau.com/wp-content/uploads/2015/11/Bob-Thibodeau-SUPER-SMALL-268×300.png" alt="Bob Thibodeau SUPER SMALL" width="116" height="129" srcset="http://www.bobthibodeau.com/wp-content/uploads/2015/11/Bob-Thibodeau-SUPER-SMALL-268×300.png 268w, http://www.bobthibodeau achat cialis ordonnance.com/wp-content/uploads/2015/11/Bob-Thibodeau-SUPER-SMALL.png 276w” sizes=”(max-width: 116px) 100vw, 116px” />Learn to become an expert in your niche. This is one of the greatest difficulties you need to overcome as an internet marketer, blogger or website owner is proving to your target audience that you are an expert in your chosen niche. It is critical to pass the message to your audience that you understand what you are discussing with the goal that they can believe you. Trust is the only thing that will help you to convert your readers to faithful followers, loyal readers and consistent customers.

Discover Your Passion: The first thing for anyone thinking of going into online marketing is to first identify the products or services to offer online. The internet is not a place where money is plucked off of trees. Rather it is a platform where you work, sell goods or services (and information) to those that trust you – and only then can you begin to earn some money. In order to earn the respect and authority you desire online, it is strongly advised that you go into what you already have a passion for. By doing so, even if you are not yet making the income you want, your passion for what you do will keep you going. This will definitely help you to become an expert (and identified as such in your niche) a whole lot easier. Doing what you have a passion for will encourage you to learn more. This will allow you to earn more money, and in the process, to get more followers and clients.

click here Start a professional blog in your niche: The fact that you know a certain thing very well does not mean you will start earning money or respect from across your niche. Earning respect has to do with showcasing your skills and what you do best. And to do this, you need to write out your knowledge in blog posts. Write! Write! And then, write some more!  When you keep writing, in your blog posts, things that bring value to other people’s lives and actually helps them out, your readers begin to respect you. They will become your followers and they will begin to regard you as an expert. Besides, your followers will push you to learn even more. They will ask you questions that will cause you do more research to provide them the correct answers to their problems. This push for you to learn more will translate into you becoming the “go to guy” in your niche! The expert!

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Write for other professional blogs in your niche: This is very important because you do not get noticed immediately after you decide to enter the Internet Marketing business. Just because you set up a website does not make you an authority in anyone’s eyes. The best way to get noticed is by guest blogging on already established blogs in your niche. You do not need to start telling people you are an authority (that is a big no-no)! You need to prove you are an authority by writing quality articles and putting a link to your blog or website so people can ask you questions. By doing this, readers of that blog, who like what you wrote, may visit your blog or website and ask you questions. This will increase your followers in the long run. Also, when people search for information in your niche, there is a greater chance that your article will come up on the search engines. Hence, you earn greater authority in your niche and you become viewed as “an expert.”

out site Interview Experts:  If you want to become an expert, you must learn from other experts. It is as simple as that. There are no lone wolf’s who succeed in Internet Marketing. You must find a coach that you trust. If you are just starting out, take the time to research and read articles by others in your niche. Just because someone says “I am a guru” does not mean they know how to help you. They may only know how to take your money by selling their products! You need to find someone who provides quality information on their blog site for free. They may have additional products, services or information they may charge for, but much of the information they provide for free should tell you what they know about that niche. If they provide quality information for free, the paid product should be even better!  So, find yourself  a coach in your niche you feel comfortable with and that you can build a relationship with. This will allow you to ask them questions if you run into a problem. You can ask them if they ever had this type of problem and how they overcame it. You should be able to ask them for advice and, perhaps, even do a joint venture with them in the future!

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celine bags click here Attend Seminars:  The day you stop learning is the day you start dying! Keep learning, attend seminars, read books and read other professional blogs. When you continue learning, you will always be on top of your game. Continuous learning will keep you abreast of current happenings in your niche and you will be up-to-date about new technology in your niche.

canada goose Stay focused: The greatest killer of any career is pride. Many people become egocentric when they attain a certain level of success in their niche. They begin to feel as if they “have arrived.” However, this type of attitude will do more harm than good in the long run. Because once pride set in, you will begin to view others as inferior to yourself. You will begin to look down on other marketers, authors, seminars and books as inferior. This will begin to come across in how you interact with your followers. This will begin to kill your business and you will not even know why.

out site In the end, never stop learning. Never stop sharing what you know. Never stop writing in your blog (a major turnoff is to click through a link to read a blog and find out it has not been updated in several months). Ask for help from those you consider more knowledgeable than you in your niche. Visit other marketers blogs and leave comments. Ask if you can write a guest blog for them. Go to Ezinearticles.com and sign up as a contributor. Research your niche and stay up-to-date on the latest twists and turns and new technology. Soon, you will be considered an expert that others will seek out. This will help you to grow your online business even more.

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